​​​​​​​​​​​​​Global Content Manager
EBC Financial Group
August 2024 – October 2025

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• Led a global content team of writers and freelancers, acting as the bilingual bridge between China HQ and international teams

• Collaborated closely with brand, PR, and operations teams to streamline workflows and ensure cohesive content delivery

• Oversaw a wide range of content including SEO articles, media buy guest posts, UI/UX copy, advertisements, video subtitles, and review content

• Nominated internally for New Employee of the Year and Most Helpful Employee in recognition of cross-functional impact​​

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Content Lead & SEO Specialist
TechFi Sdn. Bhd.
September 2022 – June 2024​​​

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• Built and led content operations for Player.me, overseeing hiring, editorial strategy, guidelines, and payment workflows

• Scaled production to over 2,000 articles in 2023, including more than 700 SEO-optimised pieces across authority sites

• Trained in-house writers and international freelancers to maintain quality and consistency

• Drove keyword strategy, competitor analysis, optimisation, and link planning to support sustainable organic growth​​​​​​​​​

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Senior Writer & Editor
FPLE Sdn. Bhd.
May 2019 – January 2022​

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• Served as Senior Writer and Editor, stepping into the Chief Editor role for four months

• Managed in-house writers and international freelancers across regions

• Oversaw multilingual company profiles and full-scope IT project content including CORPSO, GOLFession, and IMIN

• Produced high-performing editorial pieces for Xplode LIAO, including an article that reached 36,000 views

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Research & Content Writer​​
Joey Yap Research International

March 2018 – April 2019

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• Supported research-driven content and event initiatives across Malaysia and Singapore

• Contributed to campaigns linked to six-figure USD book sales

• Managed the Pubu E-Book Store and led monthly social media campaigns using the FDFC method

• Contributed to Chinese Astrology 2019 and workshop course materials

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Intern Copywriter
Leo Burnett Malaysia
June 2017 – August 2017

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• Supported campaign development within a global agency environment

• Gained hands-on exposure to commercial copywriting and creative workflows

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Freelance Copywriter & Certified Translator
June 2017 – Present

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• Delivered copywriting and certified translation across company profiles, UI/UX content, blogs, social media posts, and advertising scripts

• Managed a trusted network of language specialists covering Asian, European, and American languages

• Supported local and international clients including Boost, World Vision, and MLBB